Author Statement

David W. Cravens Gerald E. Hills Robert B. Woodruff

Collation

xiii, 714 P.: Illus

Addition

,

Title

Marketing Management

LC Class

658

LC Number

.8

LC CutterNumber

C893M

Publication Year

1989

Publication

Richard D.Irwin

Subject

Marketing-management

DocumentNumber

20563

ISBNN

,

RecordNumber

15219